At The Concept Works, we don’t just offer marketing solutions – we forge collaborative partnerships. Our dedicated team is invested in your success, working hand-in-hand with you to understand your unique business goals.
At The Concept Works, we guide your business marketing journey from start to finish, utilizing innovative strategies and a hands-on approach. We offer creative solutions through online and offline marketing interventions, strategies, and management.
Our internal mindset is to be task and results-oriented, with a people focus. We kick this off with a thorough pre-business assessment that you will find in our contact page and in-depth marketing research and data analytics.
Through this, we will be able to define your current position (A) and how we can help you progress to reach your goals (B). In The Concept Works world, this normally means more revenue underpinned by brand awareness and potential market growth.
We believe that to build a solid marketing plan you need a clear roadmap from A – B while being focused on growing your revenue.
Your business is well established and delivers a great service or product, currently, you have invested in offline marketing activities and have seen results. You have noticed that other business benefits from having an online presence and would also like to experience these benefits before your competitors do so.
We would start from the core of your business, discovering your brand and building a unique marketing plan suited for your business. We will build and optimize your website, turning it into your online office where customers and clients will engage with your brand. In the next phase, online traffic to your website will need to be generated and then monitored. In essence, we will:
You will then require that customers are made aware of the updates and offerings that are displayed on your website, which brings us to the following:
You can email marketing and social media as funnels to your website and social media will keep your customers and clients up to date with your brand. The Concepts Works will guide you through this transformation toward a results-driven online strategy while managing all aspects of your marketing.
Discovery and Strategy:
Website Development (Existing URL – new comes with extra cost):
Web Maintenance and Updates:
Web Analytics and Reporting:
Content Creation, Copywriting and Audio/Visual Design:
SEO Strategy:
Email Marketing:
Social Media Management:
Your business is well established and delivers a great service or product, currently, you have invested in offline and online marketing activities and have seen results. Unfortunately, your business has reached the point where the introduction of a new business has slowed down thus slowing down the growth or sustainability of your business. You already have a website with one or more funnelling channels.
We start with an internal brand assessment and asses your current marketing plan. This will indicate the strategy we need to get results for your business. The obstacles could be due to your message being unclear. Customers or clients could also be struggling to connect with your brand, or they could be lost in your current funnelling channels.
You would need:
If the strategy is continuously adapted while building a strong online presence, customers/clients will become strong advocates of your business and with time, advocates of your brand. With the combination of a result-driven strategy and effective brand positioning, customers/clients will support and recommend your business not only due to the service or product you provide but also because they believe in what your business stands for. The Concepts Works will manage this entire process while building a marketing funnel that leads to continuous growth and sustainably of your business.
Brand Assessment and Strategy:
Rebranding or Positioning:
Website Management:
Search Engine Optimization (SEO):
Content Creation and Copywriting:
Online Advertising and PPC:
Social Media Management:
Email Marketing Campaigns:
Mobile Marketing:
If you currently do not have copywriting, photographs, or any videos available, the cost thereof could be reduced by using online options and paying for fresh writing, photography, or videos. These elements form the basis of your marketing message and are not campaign-specific.
Contact Information:
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Have questions, need assistance, or ready to embark on your success journey? Reach out to us – we’re here to help!
